I applied through an employee referral. I interviewed at Intch in May 2026
Interview
The interview process was well-structured, transparent, and consisted of four main stages:
1. Initial HR Screening: A standard introductory call.
2. Hiring Manager Interview: A deep dive into both technical background and culture fit.
3. Take-home Assignment: A practical task to showcase relevant skills.
4. Final Interview: A wrap-up conversation with the CEO and HR.
The whole process took about 3 weeks and was well-structured.
Interview questions [1]
Question 1
1. Strategy & B2B/B2C: We discussed my previous experience, specific channels for building a B2B acquisition funnel, and the key differences between B2B and B2C marketing approaches.
2. Growth & Analytics: Deep dive into how I formulate and validate hypotheses, my understanding of statistical significance, and the specific tools I prefer for A/B testing and data analytics.
3. AI in Marketing: Questions about how I practically apply AI tools to optimize daily marketing workflows.
4. The Take-home Assignment (0-to-1 Strategy): The task was to build a launch strategy for a hypothetical app from scratch. It was very comprehensive and required covering: acquisition channels, funnel projections, target audiences, creative hypotheses, drafting a landing page structure, and outlining a monetization model.
I applied through a recruiter. I interviewed at Intch in Dec 2024
Interview
The first-stage interview was quickly scheduled, and the HR team addressed all my questions with exceptional friendliness. They focused on understanding my skills and fit while creating a welcoming, comfortable experience.
Interview questions [1]
Question 1
They provided information on the company's goals and ambitions, and we discussed targeted personas that align with them, as well as my experience relevant to the position.
