I applied through university. The process took 4 weeks. I interviewed at Simon-Kucher (Boston, MA) in Oct 2011
Interview
Superday consisted of three 45 minute long cases with one 45 minute long 'behavioral interview'. They place a lot of emphasis on pricing strategies and they want to know that you are interested in pricing independently (ask you about products you like etc)
Interview questions [1]
Question 1
What is a product that you think is inefficiently priced?