Dual Entry Reviews

I don’t even know where to begin. The founders. Ohhh, the founders. Two men so deeply convinced of their own genius that they have apparently never once entertained the possibility that they might be wrong. Ever. In their lives. They walk into rooms with the energy of people who split the atom and the qualifications of people who failed chemistry twice. Every meeting felt like watching someone prompt ChatGPT “just got funding, what now?” and call it a strategy. Now let’s talk about the product. The allegedly AI-Native ERP. It’s barely a GL. Some days debits became credits, credits became debits, assets became liabilities and liabilities just… became equity. You could run a balance sheet and an AR aging report, same account, same company, same date, same period and get two completely different numbers. Which one is right? Nobody knows. The engineers don’t know, product doesn’t know. God doesn’t know. Just VIBES. I have never experienced a larger gap between external branding and internal reality in my entire career. The website and public narrative portray this polished “AI-native accounting platform revolutionizing finance.” The actual internal experience felt more like watching people duct-tape a collapsing group project together in real time while pretending everything was fine. Go read Benitago reviews. Same founders. Same playbook. Hire smart people, work them to the ground, lie to investors, lie to customers, lie to employees. Misrepresent everything. The only thing that changed is the industry. The reviews are shockingly consistent. Almost like a pattern. Almost like a choice.

The culture is brutal, and that stems from the two co-founders. There is no vision, plan or strategy. Poor leadership, no accountability. Prepare to be micro-managed. The business is ran via Slack decision making (with a very sketchy/unheard-of 30-day data retention policy). People are worked into the ground. Over-indexed on international contractors wherever possible. Very unethical decision making. The reviews from the last company (Benitago group) are VERY consistent, spot-on to what people say of DualEntry. Would not recommend unless this is your very last (only) option.