Pros
When people ask me where I learned to think about product, I say Increff without hesitation. Not a course, not a book — this place. Building WMS modules that are now used by over a hundred brands, navigating the tension between client customisation and platform scalability, presenting to investors and board members — these experiences compounded over five and a half years into a perspective on product that I couldn't have gotten anywhere else. The founders gave me the kind of trust that's genuinely rare — the latitude to make big bets, and the coaching to land them well. I was part of conversations about company strategy that most PMs at my level would never be in. The ESOP value I realised on departure was meaningful and handled with total integrity. What I treasure most, though, is the group of people I worked alongside. They made me better, and I hope I did the same for some of them.
Cons
Work is more, Life is less.