Pros
The technology is terrific, gives them a real advantage vs. competitors. The product mix is a 4 on a scale of 1-5 for their target customer. Marketing powerful. Pretty much strong points operational or content related.
Cons
Macys has been very smart at exploiting the current economic climate. Low wages, no real investment in training other than online "POS" training. Claim they are "driven by customer service" but really only 4 out of 10 customers really are assisted in their shopping experience but Macy's communicates as though it is paramount to them. Credit is a major priority which I get but standing at the POS is pretty much an assuredly of success in the Macy's scorecard. Some smart people decided a while ago that if you pay associates next to nothing, reward them for credit (involves getting mostly Macy's money which must be spent on Macy's merchandise and can only be counted toward 1/2 the purchase) and virtually disengage from any associate coaching or development the high turnover rate can be rationalized.