Pros
I've worked at agencies and at larger tech companies where marketing meant executing someone else's strategy, approving every comma with three stakeholders, and measuring output in vanity metrics. Increff is refreshingly different. I was given real campaign ownership within my first quarter - budget, strategy, execution, measurement, and the trust that came with it changed how I approached the work. When you know your decisions matter, you bring your whole self to them. The brand is growing in the retail-tech space and being part of shaping how it shows up in the market is exciting. Sales and Customer Success are close partners — I'm in client conversations, generating case study content, and seeing the commercial impact of brand work firsthand. The team is creative and commercially minded in equal measure, which makes for genuinely good collaboration. I look forward to most Mondays, and I don't say that lightly.
Cons
Haven't come accross any real concern till now.