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      Altibbi

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      VP of Marketing Interview

      28 Jun 2025
      Anonymous employee
      Amman
      Accepted offer
      Positive experience
      Difficult interview

      Application

      I applied through other source. The process took 4 weeks. I interviewed at Altibbi (Amman) in May 2025

      Interview

      I applied for a senior marketing role at Altibbi. The process took about 3 weeks and included four main stages: 1. Initial Screening Call • Conducted by HR. • Covered my background, motivation, and salary expectations. • Lasted around 30 minutes. 2. Marketing Leadership Interview • Focused on my marketing strategy experience, challenges I faced, and specific campaigns I led. • Included situational questions on how I would handle growth, brand positioning, and acquisition channels. 3. Case Study Assignment & Presentation • I was given a case study about forecasting subscriber growth, diversifying acquisition channels, and proposing a content strategy. • Had 5 days to prepare a detailed deck with data-driven recommendations. • Presented the case over a video call to senior executives, followed by in-depth questions. 4. Final Interview with Co-Founder • Discussion focused on company culture, expectations, my leadership style, and alignment with Altibbi’s vision. • Addressed practical details like work setup, relocation, and flexibility. The process was professional, structured, and transparent. Communication was consistent, and I received updates after each stage. The interviews were challenging but fair, testing both strategic thinking and execution experience.

      Interview questions [3]

      Question 1

      Can you walk us through a marketing campaign you led from strategy to execution?
      Answer question

      Question 2

      How would you position Altibbi’s services differently from competitors?
      Answer question

      Question 3

      How do you tailor marketing strategies for different MENA markets?
      Answer question