I applied online. The process took 2 months. I interviewed at Sony (Copenhagen, Capital Region) in Aug 2017
Interview
Application
Phone call
Interview
In general I would say the experience was one of the worst, as
1. the announcement only said product manager, didn't mention which category. While talking on the phone I was told that they did not know which category yet. But when I came to the interview they expected me to know that it was for the TV category.
2. During the interview I was promised an answer next week, no matter what decision they take. I got a "no" after 1 month, after trying to reach out twice myself.