Pros
Apple employees are very passionate about the company they work for. They love Apple and the products Apple makes, so every day was fun to work because you were around people who really loved their employer. Apple offers incredible benefits and amazing training so employees know what they are selling and enjoy selling it. Communication was great between management and employees. Managers truly cared about the employees as people and the employees treated each other like family. The atmosphere on the floor of a store and also behind the scenes was fantastic and fun. Apple is leading the technology drive in so many ways and it's fun to be a big part of introducing their genius to others.
Cons
Pay was not great, and raises were small and spread far apart. If you work at a small retail store, opportunities for advancement are not great. Slow stores are not very exciting to work in. Unless you want to be a manager, there are not great opportunities for large pay or salary, that I'm aware off, minus going to work at corporate, which was pretty much everyone's dream. Retail seemed like a small offshoot of corporate and a gateway for many of my fellow employees. Focus on sales and metrics was not very fun for workers who were more technically or creatively gifted, but unfortunately the metrics drove too much of the job.