Market research masquerading as a consultancy - Anonymous employee Kantar Employee Review

1.0
22 Nov 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Good work life balance, plenty of freedom and autonomy to do whatever you want in order to get the job done. When you compare to market research, hours are so much better and pay is better. Join Kantar consulting if you want to do market research

Cons

I don't even know where to start, but this is not a consulting firm, so please don't be fooled by their pitches to you. Management talks about competing with MBB but ends up pitching against TNS and Millward Brown for market research projects. Clients are all insight clients. Offer still isn't differentiated. They sell everything and hope something sticks. No strategy and no action plan. Essentially hoping for the best.

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5.0
15 Jan 2026
Recommend
CEO approval
Business outlook

Pros

Good People to work with.

Cons

Offshore is a chore. Takes ages for DP.

2.0
30 May 2026
Recommend
CEO approval
Business outlook

Pros

Hard working associates, mostly bright (and admirable) heads of department. Good benefits. Previous CEO seemed like a genuinely nice guy and would listen to you if you approached him about something.

Cons

There’s a lot of reasons why top notch talent has long jumped ship. Great at sounding smart…terrible at actually getting the revenue to avoid the wholesale data asset sell offs going on. Terribly overcomplicated product portfolios with inflexible solutions at higher costs than smaller leading agencies that have outpaced them. Department heads gaslighting everyone under VPs about performance when they aren’t winning the internal Hunger Games and are told to reduce headcount.

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