Pros
Great academies, good learning. If you have the Kantar badge, you will get a job in research anywhere. Good client network. Has some great tools like Brand Z, KMP, Needscope and good quality output both for qual and quantitative. The qual colleagues are very intelligent and best in the industry to learn from. Their set up like operations, finance, IT etc are very helpful.
Cons
Qualitative research is not a respected business in Kantar. Senior management talks down about qual, Qual work and achievement is rarely recognised or talked about, Qual researchers are rarely praised but quant researchers are always shown as better because they are good with numbers. You feel like you are a helpless doormat in this sea of quant focused super senior management and c-suite. The pay hikes are very poor or even absent in some cases and is made to sound like a favour to you. The poor attitude to qual is noted not just in sr management but also in the senior quant researchers who are rude and disrespectful. You will always be told you are not good in numbers and business and your contribution is underplayed by super seniors. The qual team is spread on 3 countries and weekends get affected. This structure also has other challenges. When senior management speaks negatively about such a big team, it is very demotivating. Its best to stay for 2-3 years and then move to other agencies.