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      Persado

      Engaged employer

      Persado reviews

      Headed for success... If they can get out of their own way - Anonymous employee Persado Employee Review

      2.0
      6 Sept 2022
      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      The product itself is incredible. It's a highly intuitive language generation AI that does amazing work for Fortune 500 clients. The results the clients see after using Persado doesn't even seem real. It's truly an invention that could transform marketing organizations for the better. 4 summer Fridays that you can choose at your manager's discretion Device of your choice upon onboarding Flex PTO time Decent benefits 1200 EPO money for whatever you want per year (90 day waiting period for desk supplies, 6 month waiting period for the rest)

      Cons

      The business as a whole is lacking core foundational processes and structure. No one seems to communicate with each other about strategy and initiatives cross-departmentally. And goals for the 2022 year were not set until May, providing unrealistic expectations to meet the "changing goalposts" - a phrase I heard a lot in my time here. The CEO is not very personable. I've heard from colleagues that he has sexist views, but I never experienced that personally. He is hard to please and changes his mind about important deliverables frequently, yet does not adjust timelines to make his demands feasible. As a marketing technology, the C-Suite does not trust the marketing department and even laid off all of the team's managers, putting a (highly removed) temporary CMO in place from a consultancy who spends most of his time on other clients instead of collaborating with the team to set goals and understand the business objectives. The brand, message, and positioning changed three times in my one year at Persado, making it difficult to digest and teach the organization how to speak to clients with a consistent message. There are sister products (PreScribed) that have not fit under the Persado umbrella, and no one (to my knowledge *view lack of communication above*) has worked to streamline this go-to-market strategy and bring the product, with different offerings, into the Persado fold. For a data-driven company, the marketing team was not given any ability to show performance metrics for improvement or success before asked to change our approach, making it impossible to see what worked and what didn't. The HR team is not very professional. They have an agenda and I didn't trust that I could tell my HR Partner much of anything without backlash. They use any world event as an opportunity for recruitment and promotion about how great the company is, even the Ukraine crisis, which in my opinion, was very poor taste.

      avatar
      Persado Response
      3y
      Hello. I appreciate the time you took to share this feedback. We are as proud of our incredible technology as you are - thank you! We are also proud of the benefits and programs we offer our valued employees. I am sorry, however, that your entire Persado experience was not a positive one. I, too, have heard the mentions of "changing goal posts." That said, our core strategy / direction have remained consistent over the years. We are a fast-paced, scaling company and as such it has sometimes been necessary to pivot the tactics to support that strategy in order to meet the needs of our growing customer base, market conditions or industry demands. I assure you that we are working hard to ensure we are a company that is transparent, and that we foster a culture of inclusion, effective communication and cross-company collaboration. While we haven't always been perfect, we continue to make incredible strides. We are very excited by the addition of our new CMO and Marketing Leadership Team and are confident in this team's ability to collaborate well with other teams on a vision and strategy that will contribute to our overall success. In response to the crisis in Ukraine, we expressed our solidarity in one post via social media, sponsored a charitable giving campaign for our employees (to donate to causes through Persado Cares), and offered employment assistance to those affected by the Ukrainian crisis. We are absolutely a socially responsible company and have implemented a variety of social good initiatives that we are very proud of. Best of luck in your next adventure! Thank you. Allison Lee, CPO

      Explore other reviews about Persado

      5.0
      17 Apr 2026
      Director solutions consulting
      Recommend
      CEO approval
      Business outlook

      Pros

      Overall it is a very collaborative environment and the team is very welcoming to new hires. The teams have deep knowledge of the platform and industry and a general passion for helping solution for customers.

      Cons

      A lot to learn quickly, but everyone is quite helpful.

      1.0
      12 May 2026
      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      Remote work and diverse team

      Cons

      This company is sinking fast. Every year brings another round of layoffs, shrinking budgets, no bonuses, no cost-of-living raises, and no meaningful promotions. The only “promotions” happening are title changes with no salary increase. Upper management continues making questionable changes and presenting them as “positive initiatives for employees and the company,” supposedly based on employee feedback. Feedback from who? Leadership clearly isn’t listening to the people actually doing the work. Communication is consistently poor, leading to mistakes, confusion, and constant blame-shifting whenever problems arise. Benefits continue to get worse. Summer Fridays were removed, the insurance offerings are weak, and there’s little to no real career growth unless you’re moving backward. Morale is low, and employees are expected to absorb the impact of endless organizational instability. The product itself is overly complicated and constantly changing — sometimes week to week. Very few people truly understand it unless they’ve been at the company for a long time, and even then, keeping up with the pace is exhausting and unsustainable. Meanwhile, upper management continues selling it as a simple, seamless solution. Clients quickly discover otherwise after endless email chains, miscommunication, implementation errors, and constant changes in direction. This company feels deeply disconnected internally and externally. The environment is chaotic, leadership lacks transparency, and the overall trajectory is concerning. At this point, the ship is sinking fast, and it’s hard to recommend this place to anyone looking for stability, growth, or a healthy work environment.

      5
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