Dataxu is not a driver of new technology in the market and is generally 2-5 years behind. Senior management is not able to define a strategic position for dataxu in the global market and can't close essential partnerships with other tech vendors. It is becoming isolated in its independence so that the term of being an agnostic platform slowly starts to dwindle. Selling Dataxu's products seems to be overly reliant on outcome of Forrester Wave reports.