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๐ก Remember when businesses said "๐ต๐ฉ๐ฆ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ช๐ด ๐ข๐ญ๐ธ๐ข๐บ๐ด ๐ณ๐ช๐จ๐ฉ๐ต"? In 2025, that idea has evolved. It's no longer just about listening โ it's about truly ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ, predicting needs, and designing every decision around them. As we celebrate ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐ ๐๐๐ฒ (๐๐ ๐๐๐ฒ), we're reflecting on what it really means to put the customer first โ not as a slogan, but as a system of intelligence. At Firstsource, we call this the ๐๐-๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ-๐๐ ๐ฏ๐๐ฅ๐ฎ๐ ๐ฅ๐จ๐จ๐ฉ โ where every interaction fuels insight, every insight drives action, and every action deepens trust. ๐ Our latest blog explores how organizations are using this triad to turn customer-centricity into a ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐๐ง๐ ๐ข๐ง๐. Here's what it takes to win in the age of intelligent relationships: ๐น Analytics that decode customer intent and emotion in real time ๐น AI that scales empathy and hyper-personalization ๐น CX that seamlessly connects every touchpoint into one experience ๐ The future of loyalty won't be won through transactions โ it will be built through intelligent, human-centered interactions. Read more on how AI-powered customer centricity is redefining what it means to put the customer first: ๐ https://lnkd.in/gGRcyXHU
Behind every strong workplace is someone who takes the time to ask, โAre you okay?โ At Firstsource, our Mental Health First Aiders (MHFAs) are trained colleagues who serve as your first point of contact if youโre feeling overwhelmed or struggling with your mental health. Theyโre not counsellors or therapists, but they are here to listen, guide, and help you take that crucial first step toward the right support. This #WorldMentalHealthDay, hear from Luke Francis, one of our trained MHFAs, as he shares what it means to be that first line of care, and why listening can be life-changing. ๐๐
Wings Within | Supreetha's Success Story #WingsWithin #CareerOpportunity #Growth@Firstsource
When a national physical therapy provider handed us a backlog of 46,000+ accounts and just 30 days to fix it, we knew this wasnโt business as usual. It was a test of speed, scale, and outcomes. In one month, we transformed a revenue bottleneck into a revenue breakthrough - improving cash flow, accelerating collections, and giving staff more time to focus on patients. And the results? โ 30% fewer eligibility-related denials โ 2X boost in verification efficiency through automation โ 31% reduction in A/R days โ 50% increase in time-of-service collections Thatโs the power of the #UnBPOโข mindset: tackling the toughest challenges with speed, scale, and measurable impact. ๐ Read the full case study: https://lnkd.in/dwXZhrfZ
โก The next wave of innovation is here and, itโs powered by Agentic AI. Weโre thrilled to partner with EY Techathon 6.0, one of Indiaโs most exciting launchpads for bold ideas and breakthrough innovation. This yearโs theme moves beyond automation to a future where AI thinks, acts, and adapts; solving real-world problems with purpose. As one of the Challenge Partners, Firstsource invites innovators to reimagine the healthcare IT-BPM landscape: ๐ก Design Agentic AI solutions that elevate data accuracy ๐ก Build trust and transparency into care systems ๐ก Transform patient and provider experiences This is your chance to shape whatโs next for healthcare and beyond. ๐ ๐ Take the Challenge โ https://lnkd.in/dfdfSvTm
Trust our vivacious Philippines teams to turn simple moments into something meaningful โ bringing energy, laughter, and connection to the workplace. From a quiz celebrating ๐๐ถ๐ธ๐ข๐ฏ ๐ฏ๐จ ๐๐ช๐ฌ๐ข - the Philippines' annual Language Month celebrating Filipino heritage, culture, and history, to midweek games that sparked joy, and reward spins recognizing top performers โ each activity reflected the spirit of togetherness. Because culture isn't built in meetings alone - it grows in shared smiles, cheers, and wins. ๐ Here's to our Philippines teams for creating moments that truly matter!
One year of Firstsource + Ascensos. โจ A year ago, we welcomed Ascensos into the Firstsource family, marking our entry into the $25B retail and eCommerce sector. This was more than an acquisition; it was a deliberate step to expand into strategic verticals, deepen our domain expertise, and extend our global reach. In just 12 months, together weโve: ๐ Expanded delivery into South Africa, adding to Ascensosโ strong nearshore presence in Romania, Turkey, and Trinidad & Tobago. ๐๏ธ Strengthened our retail and eCommerce portfolio with new client partnerships and growth wins. ๐ค Blended Ascensosโ retail CX leadership with Firstsourceโs AI, analytics, and automation capabilities, setting the stage for future-ready solutions. This milestone isnโt just about looking back. Itโs about what lies ahead: - Helping retail brands reimagine customer journeys in an AI-first world - Building new opportunities for colleagues across geographies - Creating sustainable value for clients, communities, and the industry ๐ Hereโs to Year 1 of partnership, progress, and possibility โ and to many more milestones together.
โจ Proud moment for us at Firstsource ๐ Weโve been recognized among Indiaโs Best Workplaces for Women 2025, by Great Place To Work โ a testament to our commitment to building a workplace where women thrive, lead, and inspire. This recognition celebrates not just where we are today โ with 46% of our workforce comprising women, but the future weโre building: where womenโs voices, ambitions, and leadership shape the way forward.
๐ Weโre proud to share that Firstsource has been recognized at the 3rd Prithvi Awards 2025 by the ESG Research Foundation. This recognition is special because it affirms our strength across all dimensions of ESG - from the way we set environmental goals and ensure compliance, to how we drive learning, inclusion, and governance while aligning with the UN SDGs. Highlights from our journey: โ๏ธ 100% reduction in Scope 1 emissions โ๏ธ 25% of our offices are powered by renewable energy โ๏ธ 2.18M training hours delivered โ๏ธ 11,061 people hired through impact sourcing A big thank-you to every Firstsourcer whose ideas, empathy, and excellence made this win possible. This award belongs to you! ๐ To learn more about our ESG efforts and impact, check out our FY25 ESG Report: https://lnkd.in/d8SwB9x8
๐ Celebrating our Leadership in AI Weโre proud to share that our Chief Digital & AI Officer, Hasit Trivedi, has been recognized among the ET Edge Top 25 AI Power Players 2025. ๐ This recognition underscores the impact of Hasitโs leadership and the bold steps weโre taking at Firstsource to move AI beyond pilots into production-grade transformation. Guided by our UnBPOโข philosophy, and powered by platforms like relAIโข, weโre reimagining outsourcing into intelligent, adaptive operating models, blending AI, human expertise, and innovation to deliver real outcomes for enterprises across industries. Congratulations, Hasit! Thank you for leading the charge in making AI responsible, scalable, and impactful. ๐
