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We had a high-impact exchange of ideas and insights when the team from ISG (Information Services Group) team visited our Chennai office for the GenAI Orals. What followed was an energizing deep dive into how Firstsource is accelerating real-world GenAI adoption at scale – not just with ideas, but through execution, evidence, and empathy. ✅ We explored the trends shaping CX, Healthcare, and BFSI—and how our AI-powered UnBPOᵀᴹ approach is aligning tech investments with real client needs. ✅ From Firstsource relAI™ to live demos and success stories, we showcased how AI is helping businesses drive efficiency, innovation, and impact. ✅ And we tackled the big questions—risk, ROI, market traction, and responsible delivery—with practical answers and proven models. Thank you, ISG, for an honest, engaging exchange – and for your continued partnership as we shape the future of AI together.
We are proud to be part of the RP Sanjiv Goenka Group’s journey – 14 years of building legacies, powering progress. Here’s to the road ahead. 🚀
🛍️ Retail CX is at an inflection point. Loyalty is no longer just a rewards program – it's earned through frictionless experiences, authentic human interactions, and responsive digital journeys. ❌Traditional BPO models weren’t built for this. They prioritize scale over speed, efficiency over empathy. ✅At Firstsource, we’re taking a different path with UnBPO™, rethinking CX for a world where technology, human insight, and agility must work in harmony. We go beyond providing technological solutions, helping retail leaders drive real outcomes: 🔹 Stronger customer loyalty 🔹 Smarter operations 🔹 Seamless omnichannel engagement With deep domain expertise across grocery, apparel, and e-commerce – and the added strength of Ascensos, a Firstsource company, we bring together AI, GenAI, and automation to elevate every interaction and every brand. The result? Retail CX that’s personal, scalable, and built for what’s next. Explore how we’re making it happen: https://lnkd.in/dMzuF3a5
AI is transforming businesses. But at Firstsource, it’s doing something more – it’s empowering people, elevating outcomes, and reshaping how work gets done. This AI Appreciation Day, we’re spotlighting Firstsource relAI™, our suite of AI led platforms, solutions and offerings to drive digital transformation, that’s helping clients unlock real results, faster. The future of transformation is here. And in this short video, see how we’re leading it.
At Firstsource, our clients’ success drives everything we do. We're continuing our #ClientSuccess series with a story that speaks to the power of listening, agility, and shared accountability. Geneva T. Stewart, CRCR, Director of Revenue Cycle at Montage Health, shares how a responsive and collaborative approach helped strengthen trust and unlock new opportunities. From expanding small-dollar follow-up and adding automation to fast-tracking improvements, this collaboration is a great example of how our UnBPO™ tenet of deep domain expertise enables us to truly partner clients in their success. 🎥 Watch Geneva’s take on what it means to be truly heard, supported, and set up for success: https://lnkd.in/gT3gQzeR More stories coming soon as we celebrate the partnerships that power transformation.
Our FY25 Annual Report is live! With UnBPO™ at the core, we reimagined what business process outsourcing can be: tech-powered, outcome-driven, and built for what’s next. From launching AI platforms and expanding into new markets to delivering real impact at scale, FY25 was a year of bold bets and meaningful progress. And behind it all? Our people. #Firstsourcers around the world who made it happen. Read the full report: https://lnkd.in/dsi_zwc9
👥 81 Source of Good Champions 🙌 14,000+ lives touched ⏱️ 246 volunteering hours 📍 4 high-traffic junctions 🚦One mission - Respect the Stop Line That’s the real-world impact our #SourceOfGood champions created through a powerful Road Safety Awareness Drive in Mumbai, Bangalore and Chennai. In partnership with NGO partner, United Way, our colleagues became real-time civic influencers - holding placards, engaging with motorists and pedestrians, and spreading awareness around traffic etiquette, pedestrian safety, and road discipline. To all our champions - Thank you for showing up, speaking up, and inspiring change, one commuter at a time.
Burnout isn’t just a challenge for doctors and nurses – it affects every level of healthcare. Among several contributing factors, tradition Revenue Cycle Management (RCM) processes that are often slow, manual, and error-prone. What healthcare needs now is an UnBPO™ approach – one that uses automation and AI to cut through complexity, reduce administrative burdens, and improve speed and accuracy across the revenue cycle. That’s exactly what Noel Felipe, SVP – Healthcare Provider Solutions at Firstsource, spotlighted when Grayson Miller of Healthcare IT Today asked industry experts for their perspectives on how technologies like RPA and AI can streamline RCM and reduce administrative workloads. Read the full article here: https://lnkd.in/eRTiNtwF
Recently, some of our #SourceOfGood champions rolled up their sleeves for a lake cleanup at Perur Lake, Coimbatore – in partnership with Kovai Kulangal Kappom Amaipu. Together, they spent about 32 hours removing invasive plants, reviving the lake’s natural water flow, and helping protect a vital ecosystem that supports both biodiversity and the local community. The true impact? It was about showing up, taking responsibility, and doing the kind of quiet, persistent work that creates long-term change. A big thank you to our volunteers for turning purpose into action – and to our partners for leading the way in ecological restoration across Coimbatore.
❌Traditional mortgage experience: Slow. Siloed. Frustrating. Borrowers are left chasing updates, deciphering jargon, and feeling like just another file in the system. ✅ The Sourcepoint way: Connected. Clear. Customer-first. We fix the borrower experience from the inside out – aligning people, processes, and platforms across the lending lifecycle. Because transformation isn’t about adding more tech. It’s about rethinking how operations work – for the borrower. In our latest blog, Anthony Golden, Senior Director of Strategic Sales, Sourcepoint, a Firstsource company, explores: 🔍 Why borrower dissatisfaction is higher than ever 🔧 Where traditional ops fall short 🚀 How Sourcepoint’s tech-enabled solutions deliver clarity, speed, and confidence at every step Start now: https://lnkd.in/dTRHqmhR