Skip to contentSkip to footer
  • Community
  • Jobs
  • Companies
  • Salaries
  • For employers
      Notifications

      Loading...

      Elevate your career

      Discover your earning potential, land dream jobs, and share work-life insights anonymously.

      employer cover photo
      employer logo
      employer logo

      Nielsen

      Engaged employer

      About
      Reviews
      Pay and benefits
      Jobs
      Interviews
      Interviews
      Related searches: Nielsen reviews | Nielsen jobs | Nielsen salaries | Nielsen benefits
      Nielsen interviewsNielsen ARC Analyst interviewsNielsen interview


      Glassdoor

      • About / Press
      • Awards
      • Blog
      • Research
      • Contact Us
      • Guides

      Employers

      • Free Employer Account
      • Employer Centre
      • Employers Blog

      Information

      • Help
      • Guidelines
      • Terms of Use
      • Privacy and Ad Choices
      • Do Not Sell Or Share My Information
      • Cookie Consent Tool
      • Security

      Work With Us

      • Advertisers
      • Careers
      Download the App

      • Browse by:
      • Companies
      • Jobs
      • Locations
      • Communities
      • Recent posts

      Copyright © 2008-2026. Glassdoor LLC. "Glassdoor," "Worklife Pro," "Bowls" and logo are proprietary trademarks of Glassdoor LLC.

      Company Bowl sample

      Want the inside scoop on your own company?

      Check out your Company Bowl for anonymous work chats.

      Bowls

      Get actionable career advice tailored to you by joining more bowls.

      Followed companies

      Stay ahead in opportunities and insider tips by following your dream companies.

      Job searches

      Get personalised job recommendations and updates by starting your searches.

      ARC Analyst Interview

      20 Sept 2012
      Anonymous employee
      Mumbai
      Accepted offer
      Difficult interview

      Application

      I applied through university. The process took 2 days. I interviewed at Nielsen (Mumbai) in Dec 2009

      Interview

      There is a fairly difficult aptitude test. If you clear their internal cut offs then you will get interview call. 3 Rounds of interviews. First with HR, then with Team Leaders and finally with Associate Manager.

      Interview questions [1]

      Question 1

      You said Uniqueness was an important characteristic for a new product to be launched? Will you buy a black colored toothpaste which is so very unique.
      1 Answer

      Other ARC Analyst interview reviews for Nielsen

      ARC Analyst Interview

      13 Dec 2020
      Anonymous employee
      New Delhi
      Accepted offer
      Positive experience
      Average interview

      Application

      I applied through university. The process took 1 day. I interviewed at Nielsen (New Delhi) in Nov 2020

      Interview

      It was a campus recruitment process (virtual) and the entire process was completed in a day. The company had shortlisted around 40 students and conducted a Pre Placement Talk for them which was followed by a Psychometric cum Aptitude test. Around 20 students cleared the test which was followed by 2 rounds of personal interviews and finally the company selected 9 students from our campus. First PI round was technical and second was an HR round (behavioral). I cleared both the rounds and results were declared on the same day. Overall, I felt the interviewers were nice and were also willing to help if I got stuck in a question (that gives you a lot of confidence).

      Interview questions [9]

      Question 1

      What is sampling and it's types?
      Answer question

      Question 2

      How many footballs can you fit in an empty room?
      Answer question

      Question 3

      A short case study on Magazine Ads
      Answer question

      Question 4

      BCG Matrix, PLC and mapping BCG with PLC
      Answer question

      Question 5

      Pepsi vs Coca Cola
      Answer question

      Question 6

      2 Guesstimates
      Answer question

      Question 7

      Advertising and Distribution
      Answer question

      Question 8

      Basic Statistics
      Answer question

      Question 9

      New Product Launch
      Answer question
      3

      ARC Analyst Interview

      16 Oct 2020
      Anonymous employee
      Navi Mumbai
      Accepted offer
      Positive experience

      Application

      I applied through university. The process took 2 days. I interviewed at Nielsen (Navi Mumbai) in Oct 2020

      Interview

      Aptitude Technical and Hr round. All were virtual. Interview was a smooth and fast process. Applied through campus placement. Mostly marketing and market research questions were asked . Pre placement talk should be noticed carefully as it answers interview questions.

      Interview questions [5]

      Question 1

      What is sampling? Why do we do it? Types?
      Answer question

      Question 2

      What is BCG matrix? Explain it
      Answer question

      Question 3

      What is more important advertising or distribution
      Answer question

      Question 4

      Case study based on magazine ads
      Answer question

      Question 5

      What are the various stages of product life cycle?
      Answer question
      2

      ARC Analyst Interview

      30 Jul 2020
      Anonymous interview candidate
      No offer
      Positive experience
      Average interview

      Application

      I applied through university. I interviewed at Nielsen

      Interview

      The process was based on application based questions like how many footballs fit in a room, some questions were asked about the family background, questions on Product Life Cycle.

      Interview questions [1]

      Question 1

      Define different stages of Product Life Cycle
      Answer question
      1