Jesus, where do I even start?
LEADERSHIP - the entire C-Suite has turned over in less than 12 months (2 of those roles have turned over twice in the same duration). New leadership thinks micro-managing, cold-calling, etc. is the way to build pipeline (they clearly have not prospected in a while giveN no one answers they're phones, and they quickly opt-out of Outreach campaigns). There are some good sales managers here, but between the PE Firm (EQT) and new Executive team, there's zero culture and a "cold-call until you build pipe" approach that will surely implode very soon. They've been telling the entire Sales division that "big" changes were around the corner since June 2025, and here we are mid-Jan. 2026 and all we've received is a revised list of accounts with no marketing/GTM strategy and severe lack of inbound leads, industry awareness, etc. As a matter of fact, our CMO just quit last Friday, Jan. 16th so we're on par with 2025 already. The new CEO talks about building culture, but SKO is so booked up with sessions, workshops, etc. that we have no time to connect with other AE's (FYI your AE's are NOT looking forward to SKO, and many are actively taking calls with recruiters - prepare for a mass exodus post SKO).
PRODUCT - there's no SMB which is odd as the product as-is would be best for SMB, and some mid-market but severely lacks for enterprise due to global, compliance, and currency shortcomings. Billtrust's platform was amassed via various acquisitions and that's the only reason we have more customers (for now) than other AR vendors (HighRadius, SideTrade, Etc.).
SELLING - selling here takes an act of God and that's just to find something we can accommodate either due to prospect being to small, global operations, etc. You'll be disqualifying the very few leads you receive because for some reason the business development arm of BT still lets them prospect into these accounts. Once you do qualify a lead, you then have to pray they don't get disqualified by global operations, currencies, or some other bogus reason from the SC team. Even if you clear that hurdle, now you have to deal with the mind-numbing and extensive sales process beholden to BT. SC's that don't want to assist, Payments team that take days to process credit card statements, sales mgr's that have zero interest in seeing you succeed, etc. Our implementation fees far exceed those of other vendors for no reason whatsoever (300 hours for cash application????) and exceed the subscription fee itself.
Currently, all AE's are expected to make ~100 dials/day, have 15 "meaningful connects" (which they keep changing the definition of) and build 100% of their own pipeline (I have no clue what Marketing & BD are doing). NNL's win-rate is currently 16.7% with zero improvement in sight. Other than a handful of customer reps, the only other person here exceeding quota is our recruiter due to the ongoing number of positions to fill.
TLDR - If I wrote this much for this review, it truly reflects how poorly managed this place is. Product needs global abilities, we're sequestered to niche' industries/verticals due to acquisitions, basically no GTM strategy, selling is near impossible, and now you'll be micro-managed like a new SMB SDR making 100 dials/day.