Retail Sales & Operations

• Own topline & bottom line performances for all EBO/FOFO/COFO/COCO stores across South & West.
• Drive LTL growth, SPSF, conversion and ticket sizes across the zone.
• Monitor store level inventory health, sell through, ageing and replenishment.
• Review and improve store productivity and operational efficiencies.

Store Operations Excellence

• Define, implement and continuously upgrade retail SOPs across all formats (FOFO, COCO & COFO’s)
• Implement promotional plan as per marketing calendar.
• Ensure adherence to VM standards, brand guidelines and customer experience norms.
• Drive operational discipline in opening & closing routines, audits and compliance.
• Implement & track Customer Experience measurement tools (Mystery Audits, NPS, Audit scores).
• Work closely with L&D to design, 1) frontline selling skills programs, 2) Store manager capability frameworks.

Business Development & Expansion

• Identify and evaluate new market opportunities across Tier 1-3 cities in both high street and Malls.
• Drive Linen Club expansion through FOFO/COFO/COCO models.
• Lead franchisee/investor sourcing , negotiation and onboarding.
• Assess store feasibility , commercial viability and ROI for new locations.
• Coordinate with real estate, legal and finance teams for closures, renewals and renegotiations.
• Explore new formats or models (consignment, cluster led expansion etc.)

Team Leadership & Capability Building

• Lead a large zonal team including Regional Managers, Area Managers and support teams.
• Set clear performance targets and conduct regular reviews and coaching.
• Set training calendar with measurable outcomes.
• Build a strong succession pipeline and develop high potential talent.

Stakeholder and cross-functional

• Act as the single point of accountability for the zone.
• Collaborate with merchandising , marketing, supply chain, finance and HR teams.
• Manage senior franchisee relationships and resolve escalations.
• Provide market intelligence and feedback to the central leadership team.

Governance and Compliance

• Ensure compliance and statutory , audit and company policies
• Oversee timely reporting , MIS accuracy and review mechanisms.

Key KPI’s

• Sales growth and LTL performance
• Store productivity (SPSF, conversion, ATS)
• Expansion vs Plan (store openings, closures, ROI)
• Franchisee profitability and satisfaction
• Inventory Turns and Ageing
• Promotional calendar
• Team attrition and capability metrics.