Web Designer & WordPress Developer

Custom Healthcare Website Rebuild Remote (UK)

About the role

MRK Medical runs a leading ear wax removal and audiology service across the West Midlands, with multiple clinic locations, a training academy, and hundreds of five-star reviews. We are rebuilding our websites across the whole company portfolio. The websites (currently Elementor-based) need to be rebuilt as a fast, hand-coded custom WordPress sites — and we want one person to own it end to end: research and design it in Figma, then build it in clean custom code.

This is a design and development role, not a page-builder job. We want a faster, better-converting, better-ranking site with a fresh, professional, trustworthy look that reflects a 30-year healthcare reputation.

Core responsibilities

• Lead the visual and UX design: wireframes, prototypes, and high-fidelity Figma designs for the full site
• Design a clear, conversion-focused journey that drives bookings and phone calls across desktop and mobile
• Create a reusable design system (typography, colour, components) for consistency and future editing
• Build a custom WordPress theme from scratch (no Elementor / page builders) from your own designs
• Develop reusable custom Gutenberg / ACF blocks so our team can edit content without breaking the design
• Carry out an SEO-safe migration: preserve URLs, map 301 redirects, migrate metadata and structured data, and protect our existing organic rankings
• Integrate our Cliniko booking system and online hearing-test flow cleanly and reliably
• Implement structured data (LocalBusiness / MedicalClinic, Review, FAQ, Breadcrumb schema) across location and service pages
• Hit and maintain strong Core Web Vitals so we no longer rely on caching plugins
• Build accessible (WCAG 2.2 AA), responsive, cross-browser interfaces
• Preserve Google Tag Manager, GA4, and conversion tracking, and build GDPR-compliant forms
• Write clean, documented, maintainable code and hand it over with clear documentation

Must-have skillsDesign

• Strong UX/UI design skills with a portfolio of sites you designed (not just built)
• Advanced Figma — wireframing, prototyping, and high-fidelity design
• Solid grasp of layout, typography, colour, hierarchy, and design systems
• Conversion-focused design thinking (turning visitors into bookings and calls)
• Ability to take a brand and produce a clean, trustworthy, professional look

Development

• Proven experience building custom-coded WordPress themes from scratch (live examples, not page-builder sites)
• Strong modern PHP (8+) and deep knowledge of the WordPress template hierarchy, hooks, filters, and WP_Query
• Custom Gutenberg block development (block.json / React) and/or ACF Pro
• Custom post types and taxonomies (Locations, Services, Team, Hearing Aids, etc.)
• WordPress REST API and custom endpoints
• Strong JavaScript (vanilla ES6+), semantic HTML5, and CSS/SCSS (Grid, Flexbox, mobile-first)
• WordPress security best practice (escaping, sanitisation, nonces, prepared queries)
• Technical SEO and migration experience — redirect mapping, structured data, and a record of migrating sites without losing rankings
• Performance optimisation: Core Web Vitals, image optimisation (WebP/AVIF), lazy loading, critical CSS
• Git version control and a professional staging-then-deploy workflow
• Confident written and verbal English; able to advise on feasibility and document their work

Strongly preferred

• Experience integrating booking systems (Cliniko or similar) and review widgets (Google / TrustIndex)
• Local SEO experience with multi-location sites
• Accessibility (WCAG) experience on healthcare or regulated sites
• GDPR / UK data-protection awareness for forms handling personal data
• Modern build tooling (Vite / Webpack, npm, SCSS pipelines)
• Familiarity with managed WordPress hosting, Cloudflare, and migration tools

What a strong application looks like

• A design portfolio showing sites you designed in Figma, with before/after or process if possible
• Links to live, custom-built WordPress sites (we will check they are hand-coded, not page-builder)
• A short note on a site you migrated or rebuilt without losing search rankings

The details

Remote — [UK-based UK working hours: 9-5pm some flexibility to account for time zone

This is a full time in house marketing role not just a one off project role.

You will be working with the company directors on a daily basis on project briefs and activities to be carried out

Start date: immediate

How to apply

Send your CV, a design portfolio, links to custom WordPress builds, and your note on a successful migration to info@earwaxspecialist.co.uk, with “Web Designer & WordPress Developer” in the subject line.

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote