About the Role
We are seeking a dynamic and detail-oriented E-commerce and digital marketing Manager to lead and scale our online business across D2C website, marketplaces, and digital channels. The role requires strong commercial understanding, operational coordination, digital marketing awareness, and data-driven decision-making to drive online sales growth and customer experience.
The ideal candidate should have experience in fashion, apparel, kids wear, lifestyle, or consumer brands, with hands-on understanding of Shopify, marketplaces, performance marketing coordination, and online merchandising.
Key Responsibilities
1. Website & D2C Store Management
- Manage and optimize the brand’s D2C website (Shopify or equivalent platform)
- Ensure smooth website operations, navigation, collections, filters, product uploads, and customer journey
- Coordinate with developers/designers for website improvements and new feature implementation
- Monitor website performance, conversion rates, bounce rates, and user behaviour
- Improve mobile shopping experience and checkout efficiency
2. Marketplace Management
- Manage online marketplaces such as: Amazon, Flipkart, Myntra, FirstCry, Nykka
- Manage listings, catalogue health, pricing, promotions, and inventory synchronization
- Coordinate marketplace advertising and campaign planning
- Improve ratings, reviews, and marketplace visibility
3. Sales & Revenue Growth
- Drive monthly and annual online sales targets
- Analyse sales trends, category performance, and customer behaviour
- Plan promotional calendars, festive campaigns, and product launches
- Monitor ROAS, CAC, AOV, ATC ratio, and conversion metrics
- Identify opportunities for upselling, cross-selling, and repeat purchase growth
4. Digital Marketing Coordination
- Coordinate with internal/external digital marketing agencies
- Work closely on: Meta ads / Google ads / Email marketing / Influencer campaigns / Retargeting campaigns
- Ensure marketing creatives align with brand positioning and campaign goals
- Track campaign performance and optimize spending efficiency
5. Product & Merchandising Management
- Coordinate product launches and collection merchandising online
- Ensure accurate product information, descriptions, size charts, and imagery
- Plan homepage banners, featured collections, and seasonal merchandising
- Maintain stock visibility and minimize out-of-stock situations
6. Operations & Customer Experience
- Coordinate with warehouse/logistics teams for timely order fulfilment
- Monitor delivery timelines, returns, cancellations, and customer complaints
- Improve customer satisfaction and repeat purchase experience
- Coordinate with customer support teams to ensure service quality
7. Analytics & Reporting
- Prepare weekly and monthly MIS reports
- Analyse: Sales performance / Traffic sources / Conversion ratios / Ad performance / Inventory movement
- Present actionable insights and growth recommendations to management
Desired Skills & Qualifications
- Bachelor’s degree in Business, Marketing, E-commerce, or related field
- 5–8 years of experience in E-commerce operations for fashion/lifestyle/kids wear brands
- Strong understanding of: Shopify / Marketplace ecosystems / Google Analytics / Meta Business Manager / Performance marketing metrics
- Good analytical and commercial decision-making skills
- Good knowledge of AI tools to create A+ content for listing
- Strong coordination and communication abilities
- Proficiency in Excel and reporting tools
Preferred Experience
- Experience in baby, kids wear, fashion, apparel, or lifestyle brands
- Understanding of premium brand positioning and visual merchandising
- Experience managing agencies and cross-functional teams
- Familiarity with inventory planning and online merchandising
Key Performance Indicators (KPIs)
- Online revenue growth
- Website conversion rate
- ROAS (Return on Ad Spend)
- Customer acquisition cost (CAC)
- Average order value (AOV)
- Marketplace growth
- Inventory sell-through
- Customer repeat rate
- Cart abandonment reduction
Job Type: Full-time
Pay: ₹400,000.00 - ₹600,000.00 per year
Benefits:
Work Location: In person