Skills

Job Description

Manager – PR - Roles and responsibilities

About the Role

LTSCT is looking for a seasoned Public Relations professional to lead, shape and execute company’s PR& Media strategy. The role requires an experienced senior professional who understands the PR & Media dynamics. A high level of ownership, proactiveness, and the capacity to develop and drive projects independently to a successful conclusion must be demonstrable. The role demands deep expertise in corporate storytelling, technology positioning, media relationship and reputation management to strengthen LTSCT’s brand presence across India, US, Europe and Japan

Roles and Responsibilities

Develop and execute comprehensive PR strategies aligned with LTSCT’s brand, business goals, and leadership vision.

2) Media Relations:

Build and sustain relationships with key journalists, industry analysts, and media outlets across technology, business, and trade domains—both in India and globally.

Position LTSCT executives as industry thought leaders through strategic media placements, interviews, op-eds, and speaking opportunities.

4) Content Creation: Write and edit press releases, speeches, articles, and other communication materials. Ensure all content is clear, engaging, and consistent with the organization's voice.

5) Crisis Management: Handle any PR crises that arise, managing communication to mitigate damage to the organization’s reputation. Develop crisis communication plans and manage media responses during emergencies.

6) Event Planning: Organize and oversee events such as press conferences, product launches, and promotional activities. Ensure events are executed smoothly and align with PR objectives.

7) Agency & Stakeholder Management:

Manage PR agencies, and cross-functional teams to ensure consistency and quality in messaging and brand tone.

8) Research and Analysis: Conduct research to understand public perception and market trends. Analyze the effectiveness of PR campaigns and adjust strategies as needed.

9) Internal Communication: Work with internal teams to ensure consistent messaging and to keep employees informed about company news and initiatives.

10) Stakeholder Communication: Manage communication with various stakeholders including business units, customers and partners, ensure their needs and concerns are addressed effectively.

11) Analytics Reporting: Gather and prepare regular reports on PR activities, media coverage, and campaign performance. Provide insights and recommendations based on these reports.

Educational Background

Bachelor’s degree in PR, Media, Communication journalism or a related field.
Experience:

• 12 to 15 years of experience in PR, Media, brand activations, Media management preferably in the semiconductor/ energy/ automotive/ Tech industry
• Proven track record of managing PR Strategy and execution globally. Global experience of handling PR in other regions (US, Europe, Japan is also preferred)

Qualifications and Experience

• Bachelor’s or master’s degree in communications, Public Relations, Journalism, or a related discipline.
• 12 to 15 years of progressive experience in corporate communications or public relations, preferably within the technology, semiconductor, or industrial sectors.
• Proven success in managing large-scale media relations, thought leadership initiatives, and reputation management programs.
• Strong professional network across business and technology media landscapes.
• Exceptional written and verbal communication skills.
• Experience with digital PR tools, media analytics, and measurement frameworks is desirable.
• Strategic thinker with strong execution capability.
• Excellent interpersonal and stakeholder management skills.

Skills and Competencies:

• PR& Media Planning & Execution: Strategic thinker with strong execution capability.
• Assertive, proactive and self-driven personality, with a capacity to take draft concepts and evolve them into successful PR campaigns and engagements.
• Project Management: Strong organisational skills to manage multiple activities simultaneously.
• Analytical Thinking: Ability to measure and analyse the impact of PR on business growth.
• Content Management: A flair for content writing and proof reading
• Communication & Leadership: Excellent interpersonal skills to collaborate with teams, internal and external, and leaders across the organisation.
• Deep interest in technology and innovation-driven communication.
• Ability to operate independently effectively in a dynamic, fast-paced environment.