Job Description

To design and execute innovative growth strategies that onboard one million SMBs onto JustBilling, positioning it as the go-to retail app for Bharat

Key Responsibilities / Day-to-Day Activities

• Run growth experiments across multiple channels: SEO, SEM, app stores, influencer partnerships, referral programs, and affiliates.
Analyze funnel metrics (installs activation retention
• paid subscription) and address bottlenecks with targeted interventions.
• Launch, monitor, and optimize A/B tests on landing pages, ad creatives, campaigns, and in-app flows to maximize conversions.
• Build and scale viral loops (referrals, cashback, incentives) to fuel organic adoption.
• Collaborate with the product team to improve onboarding nudges, in-app engagement, cross-sell, and upsell strategies.
• Monitor weekly growth dashboards (CAC, LTV, churn, retention cohorts), identify actionable insights, and recommend pivots.
• Identify and test new acquisition channels and growth levers for accelerated adoption.
• Partner with design and content teams to create compelling marketing assets (videos, blogs, app store creatives, social campaigns).
• Work with analytics teams to set up robust tracking infrastructure (GA4, Mixpanel, Firebase, Amplitude) ensuring accurate attribution.
• Engage directly with SMB customers via surveys, interviews, and communities, feeding insights into growth initiatives.
• Collaborate with sales and customer success to drive higher lead-to-demo-to-paid conversion rates.
• Benchmark competitor strategies and stay updated with SaaS and SMB growth best practices.
• Own the growth roadmap: prioritize, execute, and scale high-ROI experiments.

Performance Indicators (KPIs)

• Growth in qualified installs.
• Reduction in CAC (Cost per Acquisition).
Improved conversion rates (Lead Demo
• Paid).
• Higher Monthly Active Users (MAU) and stronger retention.
• Enhanced LTV:CAC ratio.
• Contribution to consistent month-on-month revenue growth.

What We’re Looking For

• A hustler with a builder mindset—comfortable experimenting, failing fast, and scaling what works.
• Data-driven yet creatively inclined to design impactful growth campaigns.
• Prior experience in B2B SaaS or SMB-focused products preferred.
• Hands-on expertise in digital marketing, funnel optimization, and growth hacking tools.
• Outcome-driven professional with ownership of results, not just campaigns.
• Strong collaborator across Product, Design, Sales, and Engineering teams.

Life at EffiaSoft