Enabling Profitable Growth for the Distribution Channel (35%)
Product mix ownership for each channel with sharp focus on profitable product variants
Detailed understanding of various verticals within each channel, their drivers of business and guide team to create propositions for driving the product mix aligned to channel plan
Strategic Interventions every Quarter on Product mix sensitization"WH" and seed critical Product stories, including product experience discussions.
Continuous analysis on Structural Profit variance for the channel and recommend strategies/tactics to course correct
Present the propositions/storyboard in the quarterly/monthly webcasts conducted by respective channel head aligned to Product Mix strategy
Market Intelligence and Competition benchmarking for key product launches
Go to Market and Capability Enhancement of Ecosystem (35%)
Curate Go to Market strategies (along with Marketing and Channel leader) for new products being launched in the channel (One Key launch per Quarter)
Point of Contact for the Distribution Channel for all key New Product Closures and Business Case creation/sign off
End 2 End thinking to create and execute programs to enhance product capabilities for each channel. Leverage technology to create tools to resolve basic/repetitive product queries
Identify and create product experts at regional/zonal level to resolve queries
End 2 End accountability of implementation of Minor Modification for channel specific requirements
Ears 2 Ground Channel Capability Building (30%)
Create and implement a structural program to understand field requirement/feedback on existing and upcoming propositions.
Leverage channel enablement team to identify the panel and regular participation